Scheyden Precision Eyewear Announces Presenting Sponsorship at Flying Aviation Expo, in Partnership with Lift Event Management

04/16/2015

Scheyden Precision Eyewear Announces Presenting Sponsorship at Flying Aviation Expo, in Partnership with Lift Event Management

Scheyden Precision Eyewear Announces Presenting Sponsorship at Flying Aviation Expo, in Partnership with Lift Event Management

The Palm Springs Convention Center hosts the expo October 15-17, 2015

 

HUNTINGTON BEACH, CA (April XX, 2015) – Scheyden Precision Eyewear, the leader in the aviation world for eyewear, has agreed to terms to be the Presenting Sponsor of the Flying Aviation Expo for the next three years.  The highly anticipated Flying Aviation Expo presented by Scheyden, is an annual event for aviation fanatics.   Set to take place from October 15 – 17, 2015 in Palm Springs, CA at the Palm Springs Convention Center, the long weekend during early fall is a picture-perfect scene and an ultimate getaway for aviation enthusiasts nationwide. 

 

“We are thrilled to be partaking in an event that has such historical relevance in Palm Springs, and the show is anticipated to be a huge success,” said Jeff Herold, president of Scheyden. “This will be one of the premier events in the aviation world and Scheyden, as the leader in aviation eyewear, is the perfect partner. I love the way the city of Palm Springs embraces aviation, letting us taxi aircraft down the city streets to the convention hall!”

 

With expo attendance estimated to be well over 10,000 people, a wide variety of events, demonstrations, safety and educational seminars will be held while manufacturers show off the latest technology in aircraft and aviation products. Combining pleasure and family fun, this one-of-a-kind fly-in event features aircraft, exhibit booths and conference panels serving pilots, aviation professionals and enthusiasts who want to learn more about flying.

 

“Scheyden is a great sponsorship choice because of their track record in the aviation industry,” said Marco Parrotto, president of Lift Event Management.  “We are thrilled to be partnering on such a great event for many years to come.”

 

Palm Springs, one of the most highly desired vacation destinations in the US, boasts a tremendous number of fine hotels, restaurants and activities under nearly perfect skies and temperatures most of the year.  

 

For more information on the Flying Aviation Expo presented by Scheyden visit www.aviation-xpo.com.

 

For more information regarding Scheyden Precision Eyewear or to purchase products visit www.scheyden.com or call (800) 851-2758.  Get Social with @Scheyden on Facebook or Twitter.

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About Scheyden

Scheyden (SHAY-den) creates precision, handcrafted eyewear, watches, and luggage for individuals who demand nothing but the best. The Scheyden Precision Eyewear Collection is engineered to aerospace tolerances with the best materials available, and artisinally made in the small community of Fukui, Japan - renowned for producing some of the finest eyewear in the world.  The True Aviator Steam Gauge Watch is a multi-chronograph precision timepiece with liquid compass, and hails as the world’s first timepiece to feature the ATIS Aide-Memoire bezel. Scheyden’s Flight Crew luggage is built in America with the finest materials available for unparalleled durability and ease of use.  So whether you demand precision on Land, Air or Sea, Scheyden understands that failure is not an option.  For those who demand quality and precision, Scheyden delivers.   

Scheyden is proud to announce it’s official sponsorship of the Flying Aviation Expo

04/06/2015

Scheyden is proud to announce it’s official sponsorship of the Flying Aviation Expo

HUNTINGTON BEACH, CA – Scheyden Precision Eyewear – a leader in performance eyewear and organizer of the Catalina Air Show – is proud to announce it’s official sponsorship of the Flying Aviation Expo, to be presented by Scheyden for the next three years.

 

Scheyden is excited to be the official show presenter and is anticipating the show to be a huge success considering the attendance is estimated to be well over 10,000 people and will host a wide variety of events, demonstrations and educational seminars.   

 

“We are thrilled to be partaking in an event that has such historical relevance in Palm Springs” say Scheyden President Jeff Herold.  “This is one of the premier events in the aviation world and Schyeden, being a leader in aviation eyewear, is the perfect partner.”

 

The highly anticipated Flying Aviation Expo presented by Scheyden is an annual event for aviation fanatics set to take place from October 15 – 17, 2015 in Palm Springs, CA at the Palm Springs Convention Center.  The long weekend in Palm Springs during early fall is a picture-perfect scene and ultimate getaway for aviation enthusiasts nationwide. 

 

For more information on the Flying Aviation Expo presented by Scheyden visit www.aviation-xpo.com.

 

For more information regarding Scheyden Precision Eyewear or to purchase products visit www.scheyden.com or call (800) 851-2758.  Get Social with @Scheyden on Facebook or Twitter.

 

Contact:

Thomas Kocina

PR & Marketing Associate

[email protected]

714.500.3532

 

About Scheyden

Scheyden (SHAY-den) creates precision, handcrafted eyewear, watches, and luggage for individuals who demand nothing but the best. The Scheyden Precision Eyewear Collection is engineered to aerospace tolerances with the best materials available, and artisinally made in the small community of Fukui, Japan - renowned for producing some of the finest eyewear in the world.  The True Aviator Steam Gauge Watch is a multi-chronograph precision timepiece with liquid compass, and hails as the world’s first timepiece to feature the ATIS Aide-Memoire bezel. Scheyden’s Flight Crew luggage is built in America with the finest materials available for unparalleled durability and ease of use.  So whether you demand precision on Land, Air, or Sea Scheyden understands that failure is not an option.  For those who demand quality and precision, Scheyden delivers.    

 

About FLYING Magazine


Flying — the world’s most widely read aviation magazine — is the premier resource for pilots and aviation enthusiasts who have a passion for flying. Published continuously since 1927, Flying provides aircraft reviews, flying tales, safety counseling and expert opinion all written by and for active, engaged pilots. Flying is focused on personal and business aviation but also gives readers a glimpse into airline cockpits and military and vintage aircraft.

Aviators Dream Team

03/31/2015

Aviators Dream Team

HUNTINGTON BEACH, CA – Scheyden Precision Eyewear – a leader in handcrafted performance eyewear – has announced the opportunity for one lucky individual to win an aviators dream team package worth $3300. 

 

The winner will be awarded a pair of Scheyden Fixed Gear C-130 precision eyewear along with the Scheyden True Aviator Steam Gauge Watch.

 

“Scheyden is thrilled to present the opportunity for one lucky winner to take home these two unique and finely crafted products,” said President and Owner Jeffery Herold. “We cannot wait to present someone with this unique experience.  These two exceptional pieces perform at the highest level and when paired together, are a dream come true. ”  

 

The titanium C-130 eyewear is ultra-light and durable with slim temples to fit comfortably for hours under a headset or hat.  The hand-ground, polished optical glass offers 6x more scratch resistance than polycarbonate and is available with or without polarization in any prescription.  The Steam Gauge Watch is the ultimate tool for anyone looking for a precision timepiece with a liquid compass and multi-chronograph.

 

To enter the sweepstakes, visit www.scheyden.com before June 1, 2015 and signup for the Scheyden E-Club.  Limit one entry per person.  The winner will be chosen on June 1 at random from all E-Club Members and will be contacted via email.  In addition to automatically being entered into the sweepstakes, all new E-Club signups get 15% off the first order on scheyden.com. 

 

For more information regarding Scheyden Precision Eyewear or to purchase products visit www.scheyden.com or call (800) 851-2758.  Get Social with @Scheyden on Facebook or Twitter.

 

Contact:

Thomas Kocina

PR & Marketing Associate

[email protected]

714.500.3532

 

About Scheyden

Scheyden (SHAY-den) creates precision handcrafted eyewear, watches, and luggage for individuals who demand nothing but the best. The Scheyden Precision Eyewear Collection is engineered to aerospace tolerances with the best materials available, and made in the small artisanal community of Fukui, Japan - renowned for producing some of the finest eyewear in the world. The True Aviator Steam Gauge Watch is a multi-chronograph precision timepiece with liquid compass, and hails as the world’s first timepiece to feature the ATIS Aide-Memoire bezel. Scheyden’s Flight Crew luggage is built in America with the finest materials available for unparalleled durability and ease of use.  So whether you demand precision on Land, Air, or Sea Shceyden understands that failure is not an option.  

Golf Gear For The Luxury Traveler

01/29/2014

Golf Gear For The Luxury Traveler

Handcrafted in Japan with the world’s finest materials, Scheyden offers superior functional and quality sunglasses. New for 2014 is the C130 model with hand-welded titanium frame and spring-loaded hinges to provide a comfortable flex-fit. The mineral glass lenses are hand-ground and polished with anti-scratch and water repellant features for ultimate clarity.

Scheyden Precision Eyewear C130
MSRP: $309-345

Scheyden Precision Eyewear Sponsors Renowned Aerobatic Pilot Super Dave Mathieson

07/23/2013

Scheyden Precision Eyewear Sponsors Renowned Aerobatic Pilot Super Dave Mathieson

 

Star Aviator to Fly Custom Scheyden MX2 Plane While Wearing Brand’s Premium Sunglasses
 
Scheyden Precision Eyewear – the market leader for premium lenses and frames engineered for aviation, fishing and golf, among other pursuits – announces that star air show pilot “Super Dave” Mathieson has joined Team Scheyden and will fly a customized Scheyden MX2 aerobatic aircraft while sporting the company’s popular sunglasses and the soon-to-be-released True Aviator watch.



A world class aviator renowned for his skill and bravado, Super Dave became an air show pilot four years ago and has now been flying for 27 years. During that span he logged more than 16,000 commercial hours on 175 different types of aircraft. Wearing the Scheyden Fixed Hybrid Jet-A glasses the Ontario, Canada native now hurls his body at 300 knots in his new Scheyden-wrapped 385 horsepower plane. Starting in January 2014, Mathieson and his ultra-rare MX2 – one of only 11 in the world – will be featured in a major cable network reality series about air show pilots.



“As a pilot myself, watching Super Dave Mathieson carving turns and rolling and tumbling his aircraft in ways I could never imagine simply blows me away,” says Jeff Herold, company founder. “Scheyden is the highest-quality, most functional and comfortable eyewear in the aviation market, which is why pilots whose lives depend on their equipment trust our brand above all others.

”

In honor of this new relationship, Super Dave has christened one of his daring air show maneuvers the “Scheyden Precision Point Roll Pass.” It requires exact timing and a master’s touch to execute properly, aligning with the brand’s “Demand Precision” slogan.



“The lenses are just bloody amazing, especially for flying because they just crisp everything up, they take the glare away from a gray day and make features sharp like you can’t believe,” says Super Dave, who earned his moniker due to harrowing aviation adventures, including as a teenager by safely landing a float plane that lost the control stick. “Jeff’s background with flying means he doesn’t take the typical approach to designing the glasses. I know that these are made for pilots, but they’re really perfect for any activity.

”

Designed and manufactured to exacting standards, Scheyden distortion-free lenses are hand-ground and polished. Made from the world’s finest materials, they feature a hydrophobic coating to repel water and perspiration, and several layers of magnesium hexafluoride to diffuse ambient light and protect pupils from harsh reflections. The lenses also include a scratch resistant finish and optional polarization. 


Available in a variety lens and frame combinations, category-specific highlights include the Revelry and Panorama Fixed Hybrid models that are heat-resistant and provide superior wrap for maximum sun protection. Additionally, hypoallergenic high nickel silver arms slip securely underneath headwear for lasting comfort.



In addition to pilots, the evolutionary sunglasses are also the choice of fishermen, car enthusiasts, and professional golfers. Scheyden Precision Eyewear is available at the company website, as well as a number of unique boutique eyewear retailers.



More information: www.scheyden.com or 855.384.8217.

More information about Super Dave: www.SuperDaveAirShows.com. 


Scheyden launches 'Steam Gauge' watch

07/13/2013

Scheyden launches 'Steam Gauge' watch

 

July 28, 2013

By Sarah Brown

 

For pilots who value a watch as a tool as much as a timepiece, Scheyden Precision Eyewear will debut the first model of its True Aviator line of watches at EAA AirVenture 2013.

Dubbed the Steam Gauge, the model evokes the standard instrument six-pack. It won’t display airspeed or attitude, but the watch’s three round gauges display time (of course), heading (with a liquid magnetic compass), and a digital IFR timer, in addition to a number of other features.

Scheyden founder Jeff Herold said he used to be “a Breitling guy,” but “as nice as the Breitlings are, I found myself only using it to tell time.” The Steam Gauge adds to that features such as an ATIS bezel, which allows pilots to record the identification letter of the weather broadcast without writing it, and the liquid compass—a feature Herold said is a nice feature for pilots even on the ground.

“How many times do you fly into a strange area, … you get out of the airplane, you get into town," and then you "don’t know where you are?” he said.

The Steam Gauge has a standard price of $2,992. On the main gauge, pilots can set a second time zone such as Zulu time. The lower gauge, a digital timer, can be used for timing instrument procedures or assisting with timed checklist items, according to Scheyden. Other features include a chronograph, alarm, countdown timer, water-resistance, glowing digits, and global airport identifiers. It is available in brushed stainless steel, “Stealth Black,” or “Swiss Gold.” Scheyden is donating one of the initial limited release watches to the Gathering of Eagles Gala auction Aug. 1.

Scheyden Precision Eyewear to Exhibit at 2013 Pacific Coast Sportfishing and Boating Festival

04/13/2013

Scheyden Precision Eyewear to Exhibit at 2013 Pacific Coast Sportfishing and Boating Festival

 

Polarized, Wear-Resistant Sunglasses for Offshore Fishing and Boating on Display
 
(HUNTINGTON BEACH, CA) – Scheyden Precision Eyewear announces it will exhibit at the 2013 Pacific Coast Sportfishing and Boating Festival, April 27-28 at the Orange County Fair and Event Center in Costa Mesa, California.
 
Scheyden’s full range of polarized sunglasses will be showcased, all of which are hand-crafted from the world’s finest materials. Ideal for long days on the water, the brand’s scratch-resistant lenses cut through even the harshest glare and feature a hydrophobic coating to resist erosion from saltwater, sweat, sun-care product oils and fuel.
 
“As a pilot I set out to create the highest-quality, most comfortable eyewear in the aviation market and soon found that technology makes them the best fishing sunglasses too,” says company founder Jeff Herold. “By adding polarization, Scheyden’s elite performance is shared with members of the fishing and boating community who demand only the best from their optics.”
 
Available in a variety lens and frame combinations, category-specific highlights include the Revelry and Panorama Fixed Hybrid models that are heat-resistant and provide superior wrap for maximum sun protection. Additionally, hypoallergenic high nickel silver arms slip securely underneath headwear for lasting comfort.

Designed and manufactured to exacting standards, Scheyden eyewear is ideal for precision pursuits. In addition to pilots and fishermen, the evolutionary sunglasses are also the choice of car enthusiasts, and professional golfers on the PGA, LPGA and Champions Tours. Scheyden Precision Eyewear is available at the company website as well as better aviation and custom eyewear retailers nationwide.
 
More information: www.scheyden.com or 855.384.8217.
 
About West Coast Trends, Inc.
 
Based in Huntington Beach, CA, West Coast Trends Inc. was founded in 1990 and is the maker of both Scheyden Precision Eyewear and Club Glove, a worldwide leader in the design and manufacture of premium luggage, golf travel bags, stand bags, club covers and accessories. Its products have been tested and approved by the world’s most demanding travelers, including pilots at all of the major airlines. The overwhelming choice of serious golfers, the company’s Club Glove® products are used by more than 90 percent of PGA and Champions Tour players, according to The Darrell Survey.